According to the Financial Times, London UK has the biggest theatre audience of any other city in the world.
The British capital’s theatre attendances was a staggering 22m in the past two years. This is putting the British capital ahead of New York as a centre for theatre in the world. Nick Starr, executive director at the National Theatre, in a public statement: “We think this number shows that we are the [top] world city for theatre.”
According to industry insiders, theatre in London today is enjoying a “golden period”. Theatre in London is now more popular looking at revenue compared to movie theatres and other entertainment venues. With the study however came also warnings about a need for investment in ageing theatre buildings and the prospects for profitability due to falling ticket prices.
More than 3,000 performers and more than 6,500 full-time non-performing staff work in the theatre sector in London today.